Freelance work: more beer
April 9, 2007
Event banner for local brewery, part of a freelance gig last fall at The Spark Agency. I was brought in to art direct and design a corporate sales meeting exhibit with five main sections. I handled part of the project in conjunction with the Sparkies. Creative directors Don Finke and John Fowler. The banner above was for a preliminary meeting in St. Louis. It needed to reflect the overall event without being specific to a particular brand. The company logo graphic was provided by the brewery client.
Below, a layout for part of the exhibit. The display area for Mobility, a vendor of the brewery offering new means for keeping track of inventory and shipping for distributors, thereby increasing profits. These banners were the backdrops for the booth area against the usual black draperies. The vivid color of the banners helped to highlight this section of the exhibit hall from the other corporate divisions. Screened back copy listed the various selling points of using the Mobility system.
